Project Summary
Repositioning Mertera Protocol for Investor Confidence and Market Growth
Mertera Protocol partnered with Composie to rebuild its brand and investor communications after an underperforming funding round. The goal was to create a sharper story, unify design across investor materials, and position Mertera as a credible, scalable player within the decentralized finance space.
What we did?
We conducted a complete brand and messaging overhaul — starting with strategic positioning and visual redefinition. Composie delivered a new brand identity, refined pitch deck, and supporting visual assets that clarified the company’s technology and value proposition for both retail and institutional investors. Our team also produced launch visuals and communication templates to ensure consistency across campaigns and investor updates.
Results
$1.2M
Raised following brand refresh
+40
New brand assets deployed across channels
4700%
Increase in funding on second funding attempt
